One company that can tell you about their experiences with a Soft-Landing Mission is NEO Finance! We talked to this Lithuanian P2P lending platform operator, who participated in the first Soft-Landing in The Netherlands and eventually received investment from Crosspring.
Article by Crosspring & F6S
First of all, what made you decide to join the Soft-Landing mission to the Netherlands?
â€œWe joined the mission to The Netherlands to find out if it was an interesting country for us. The initial goal for our Soft-landing to The Netherlands was to onboard new investors, get as much feedback so we could improve our business and experience more â€˜know howâ€™ on international expansion.â€
What was your first impression of the country?
â€œOur first impression of The Netherlands and the program was really positive. The Netherlands is a country with very good startups and a good startup ecosystem and culture.â€
How did you experience the Soft-Landing mission?
â€œDuring the mission we received a lot of feedback and some â€˜cold showersâ€™ from users. We needed this to further develop ourselves and our product. It also made us change our plans because of the things we learned during the Soft-Landing project and we took the expansion slower. We actually first took a few steps back and then got ready. Since we knew exactly what was important to focus on we see the Soft-Landing Mission as a very useful program.â€
After the Soft-Landing mission you received investment from Crosspring, one of the Soft-Landing partners in the Netherlands. Are you currently planning to expand to the Netherlands?
â€œYes we are! We always saw The Netherlands as one of our target markets, and after the investment from Crosspring we are now busy opening a subsidiary in NL for our international expansion.â€
During the mission NEO Finance got in contact with Crosspring as the host of the Soft-Landing Mission in The Netherlands. NEO Finance later received a â‚¬70K investment from Crosspring.